No question too small for Cbus.

Overview

Cbus is Australia’s leading Industry Super Fund for the building, construction and allied industries, servicing more than 778,000 members. Cbus were looking to develop their fourth ‘always on’ campaign, focusing on Advice. Cbus offer in-house advice services for free and can also refer members to financial planners if they require more robust advice. However, Cbus members were not using the Cbus’ advice service.

The main objective of the campaign was to increase member awareness and usage of Cbus’ advices service, through their chosen channel (drop in centre, phone or email). Key advertising deliverables for the campaign was to use search and display advertising to support a re-targeting campaign to drive traffic to a landing page. This was to be done via adroll and social media.

A refreshing campaign was developed to engage and encourage members to ask questions about their current and future superannuation needs. Display ads were created on the GDN and Facebook network using eye catching talk bubble graphics that clicked through to a landing page tailored to user. The campaign was on brand and a great success with a campaign extension implemented months afterwards due to the creative, strategic and effective results.

Key Roles

Digital Art Direction
UX/UI Design
Digital Production