Successful campaigns energise existing energy customers.

Overview

Simply Energy is Australia’s fastest-growing tier-two energy retailer, providing gas and electricity across Victoria, South Australia, New South Wales and Queensland. Simply Energy continues to hit its sales targets, more than doubling its number of accounts since 2010 – now servicing over 650,000 customers.

I worked on the Simply Energy account for over 7 years covering more than 500+ jobs and almost every brand touchpoint throughout the customer journey. Projects include Integrated brand campaigns, customer engagement & acquisition programmes, retention and churn campaigns, branding collateral, integral comms, promotional, display, outdoor advertising, direct mail, animation, websites, landing pages, digital marketing, eDM’s and bespoke web applications.

Key Roles

Integrated Design & Digital Strategy
Client Services & Stakeholder Management
Digital Project & Account Management
Lead UX Design, UI & IA
Digital Design & Creative Direction