Natural health brand is given an extra healthy boost.

Overview

Food For Health is a FMCG health food brand that started in 2005 by passionate nutritionist Narelle Plapp and is gaining significant market share in major supermarket chains across Australia and Internationally. Food For Health has an enthusiastic desire to improve the health and well being of their customers by creating natural muesli, bars and snacks that are nutritious and delicious. With ambitions to be the number one choice for Australian consumers in the muesli and health food bar categories, Food For Health needed to increase brand awareness, improve online presence and grow its social media following to drive traffic to a new website and promotional initiatives.

As Digital Director I played a major role in design, strategy, planning, development and facilitating the digital projects from concept through to implementation and ongoing analysis and management. A major redesign and rebuild of the FFH website in WordPress consumed much of the initial planning and development with significant stake holder engagement sessions and workshops during these initial stages. Card sorting, user personas, user journey mapping and wireframes all contributed to the projects design, user interface, information architecture and helped define project objectives.

With notable increases to online sales and customer enquires since the relaunch and a significant boost to brand awareness via social media channels, Food For Health is now in a healthier position to be number one in Australia..

Key Roles

Digital Director
Digital social media campaign development
Art direction photoshoots
Integrated design across print & digital
Client services